MailerLite Review 2026: Features, Pricing, Pros, Cons & Alternatives
MailerLite review covering email features, landing pages, automations, pricing, G2/Capterra scores, pros, cons, and best alternatives in 2026.
TL;DR
MailerLite is the best value email marketing tool for small businesses and creators who are outgrowing Mailchimp's free plan but don't need ActiveCampaign's complexity. It's consistently cheaper than Mailchimp at the same subscriber count, includes automation on the free plan, and has a polished drag-and-drop builder. The main drawbacks: less robust automation than ActiveCampaign, and the free plan limits you to 1,000 subscribers.
MailerLite at a Glance
| Product | MailerLite |
| Category | Email Marketing Software |
| Best For | Small businesses, bloggers, and creators wanting affordable email |
| G2 Score | 4.7 / 5.0 (1,200+ reviews) |
| Capterra Score | 4.7 / 5.0 (1,900+ reviews) |
| Free Plan | Yes — up to 1,000 subscribers, 12,000 emails/month |
| Growing Business | $10/month (500 subscribers, unlimited emails) |
| Advanced Plan | $20/month (500 subscribers, advanced features) |
| Pricing Model | Per subscriber (scales as list grows) |
| Landing Pages | Yes — included on all plans |
| Official Website | mailerlite.com |
Pros and Cons
Pros
- ✓Consistently cheaper than Mailchimp at same subscriber count
- ✓Automation workflows included on free plan
- ✓Clean, polished drag-and-drop email builder
- ✓Landing pages and pop-ups included on all plans
- ✓Excellent deliverability rates
- ✓24/7 customer support on paid plans
Cons
- ✗Free plan capped at 1,000 subscribers (Mailchimp allows 500)
- ✗Less powerful automation than ActiveCampaign
- ✗Fewer native integrations than Mailchimp
- ✗Approval process required to activate your account
- ✗No built-in CRM or sales pipeline
MailerLite vs Mailchimp vs Brevo
| Feature | MailerLite | Mailchimp | Brevo |
|---|---|---|---|
| Free Plan | 1,000 subs, 12k emails | 500 contacts | Unlimited contacts, 300/day |
| Automations on Free | ✓ | ✗ (basic only) | ✗ |
| Landing Pages | ✓ | ✓ (paid) | ✓ |
| SMS | ✗ | ✓ (add-on) | ✓ |
| Paid Plan Start | $10/mo | $13/mo | $25/mo |
| Design Templates | Good | Excellent | Average |
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Final Recommendation
MailerLite is the best choice for small businesses and creators who want Mailchimp-level quality at a lower price. If your list is under 10,000 subscribers and you need automations and landing pages without paying premium prices, MailerLite is hard to beat. For more powerful automation, consider ActiveCampaign. For large-volume senders, look at Brevo.