Verified ReviewFounded 2015 · San Francisco, CA

Apollo.io Review (2025)

All-in-one sales intelligence and engagement platform

★★★★★

4.6(6,842)

Quick Summary

Starting price$49/mo

Free plan✅ Yes

Free trial✅ Yes

Company sizeall

Founded2015

HeadquartersSan Francisco, CA

Apollo.io is a leading sales intelligence platform with a database of over 275 million contacts. It combines prospecting, email sequencing, dialer, and CRM enrichment in a single platform, making it the go-to choice for B2B sales teams building outbound pipelines.

⚡ TL;DR — Apollo.io at a Glance

Best for: SDR teams, outbound-led growth, B2B prospecting, revenue operations
Not ideal for: pure inbound teams, enterprise-only procurement
Key strength: 275M+ contact database
Main limitation: Data accuracy varies by region
Top integration: Salesforce, HubSpot, Outreach

Apollo.io Pros & Cons

✅ Pros

+275M+ contact database
+Built-in email sequences
+Free tier available
+Strong Chrome extension
+CRM integrations

❌ Cons

−Data accuracy varies by region
−UI can feel overwhelming
−Email deliverability requires warmup

Want a demo of Apollo.io?

Answer 3 quick questions and get matched with the best tools for your team.

Get matched free →

Key Features

✓Contact database

✓Email sequencing

✓Dialer

✓LinkedIn integration

✓CRM sync

✓Lead scoring

✓Intent data

✓A/B testing

Integrations

SalesforceHubSpotOutreachSalesloftSlackGmailOutlook

Best Industries for Apollo.io

SaaSFintechAgenciesRecruitingConsulting

Apollo.io Pricing

Starting at: $49/mo✓ Free plan available✓ Free trial available

Apollo.io uses a freemium pricing model. For exact pricing based on your team size and requirements, visit the Apollo.io website or contact their sales team.

Frequently Asked Questions

What is Apollo.io?▼

How much does Apollo.io cost?▼

Apollo.io offers a free plan and starts at $49/mo. A free trial is available. Exact pricing depends on team size and features required.

What are the best Apollo.io alternatives?▼

The top Apollo.io alternatives are Clay, Cognism, Lusha. See our full alternatives guide for a detailed comparison.

Is Apollo.io good for all companies?▼

Apollo.io is specifically designed for all companies. It's best for teams focused on SDR teams and outbound-led growth. It may not be the best fit for pure inbound teams.

Top Apollo.io Alternatives

Clay

AI-powered data enrichment and automated outreach

Clay is a next-generation data enrichment and prospecting platform that aggregates 50+ data providers into one waterfall enrichment workflow. It's become the tool of choice for growth engineers and revenue teams building highly personalized outbound campaigns at scale.

★★★★★

4.8(1,243)

$149/mo

Growth engineersRevOps teamsAI-powered outbound

Read review →

Cognism

GDPR-compliant B2B sales intelligence for global teams

Cognism is a premium B2B sales intelligence platform known for its exceptional EMEA data coverage and GDPR compliance. Trusted by over 1,800 companies, Cognism provides phone-verified mobile numbers, intent data, and enriched contact profiles for enterprise sales teams.

★★★★★

4.7(1,891)

Custom pricing

EMEA-focused sales teamsenterprise SDR teamsGDPR-compliant prospecting

Read review →

Lusha

Simple, accurate B2B contact data for sales teams

Lusha provides accurate B2B contact data with a focus on ease of use. With a free tier and simple Chrome extension, it's popular among SMBs and growing sales teams looking for reliable phone numbers and email addresses without enterprise complexity.

★★★★★

4.3(3,241)

$36/moFree plan

SMB sales teamsindividual SDRsquick contact lookup

Read review →

The B2B Software Digest

Weekly: top software picks, comparison breakdowns, and emerging tools. 12,000+ revenue pros read it.

🏆 Is your software on this list?

Get a verified listing, sponsored placement, or featured ranking on RealReviews360. Reach 50,000+ monthly B2B buyers.

Learn about placement options →