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Verified ReviewFounded 2007 · San Francisco, CA

Demandbase Review (2025)

The leading ABM and B2B go-to-market platform

★★★★★
4.4(1,892)

Quick Summary

Starting priceCustom
Free plan❌ No
Free trial❌ No
Company sizeenterprise
Founded2007
HeadquartersSan Francisco, CA

Demandbase is the industry-leading Account-Based Marketing platform for B2B companies. It combines account intelligence, advertising, personalization, and analytics into a unified ABM suite trusted by companies like Adobe, Salesforce, and Oracle to identify, engage, and convert high-value target accounts.

⚡ TL;DR — Demandbase at a Glance

  • Best for: Enterprise B2B marketing teams, ABM programs, companies with complex buyer journeys, account-based advertising
  • Not ideal for: SMBs, companies without dedicated ABM budget, product-led growth companies
  • Key strength: Best-in-class account intelligence
  • Main limitation: Enterprise pricing
  • Top integration: Salesforce, HubSpot, Marketo

Demandbase Pros & Cons

✅ Pros

  • +Best-in-class account intelligence
  • +Strong advertising capabilities
  • +Deep intent data
  • +Good analytics
  • +Mature platform

❌ Cons

  • −Enterprise pricing
  • −Complex implementation
  • −Steep learning curve
  • −Overkill for smaller companies

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Key Features

✓Account intelligence
✓ABM advertising
✓Website personalization
✓Intent data
✓Analytics
✓Journey stages
✓CRM integration

Integrations

SalesforceHubSpotMarketoEloquaLinkedInGoogle Ads

Best Industries for Demandbase

Enterprise SaaSFinancial ServicesManufacturingHealthcare IT

Demandbase Pricing

Starting at: CustomNo free planNo trial

Demandbase uses a custom pricing model. For exact pricing based on your team size and requirements, visit the Demandbase website or contact their sales team.

Frequently Asked Questions

What is Demandbase?▼
Demandbase is the industry-leading Account-Based Marketing platform for B2B companies. It combines account intelligence, advertising, personalization, and analytics into a unified ABM suite trusted by companies like Adobe, Salesforce, and Oracle to identify, engage, and convert high-value target accounts.
How much does Demandbase cost?▼
Demandbase starts at Custom. Exact pricing depends on team size and features required.
What are the best Demandbase alternatives?▼
The top Demandbase alternatives are 6sense, Terminus, RollWorks. See our full alternatives guide for a detailed comparison.
Is Demandbase good for enterprise companies?▼
Demandbase is specifically designed for enterprise companies. It's best for teams focused on Enterprise B2B marketing teams and ABM programs. It may not be the best fit for SMBs.

Top Demandbase Alternatives

6sense

Revenue AI for predictable pipeline growth

6sense is an AI-powered ABM platform that uses predictive analytics and intent data to help B2B companies identify in-market accounts before they even raise their hand. By analyzing billions of buying signals, 6sense helps marketing and sales teams prioritize the right accounts at the right time.

★★★★★
4.6(1,243)
Custom
Revenue teams wanting predictive ABMcompanies with long sales cyclesenterprise B2B with large TAMs
Read review →

Terminus

The complete ABM platform for B2B go-to-market teams

Terminus is an account-based marketing platform that helps B2B companies build pipeline through targeted advertising, website personalization, email signature marketing, and chat. As part of the DemandScience portfolio, Terminus focuses on making ABM accessible to mid-market companies.

★★★★★
4.2(892)
Custom
Mid-market B2B marketing teamscompanies wanting multi-channel ABMemail signature marketing
Read review →

RollWorks

Account-based platform for B2B companies of all sizes

RollWorks (part of NextRoll) is an account-based marketing platform that makes ABM accessible to B2B companies without enterprise budgets. It combines account identification, targeted advertising, and sales insights to help marketing and sales teams align around the right accounts.

★★★★★
4.3(612)
$975/mo
SMB and mid-market B2B companiescompanies new to ABMteams wanting affordable ABM advertising
Read review →

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