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Verified ReviewFounded 2018 · San Francisco, CA

RollWorks Review (2025)

Account-based platform for B2B companies of all sizes

★★★★★
4.3(612)

Quick Summary

Starting price$975/mo
Free plan❌ No
Free trial❌ No
Company sizesmb
Founded2018
HeadquartersSan Francisco, CA

RollWorks (part of NextRoll) is an account-based marketing platform that makes ABM accessible to B2B companies without enterprise budgets. It combines account identification, targeted advertising, and sales insights to help marketing and sales teams align around the right accounts.

⚡ TL;DR — RollWorks at a Glance

  • Best for: SMB and mid-market B2B companies, companies new to ABM, teams wanting affordable ABM advertising
  • Not ideal for: Large enterprises needing deep intent AI, complex multi-touch attribution programs
  • Key strength: More accessible pricing vs. enterprise ABM
  • Main limitation: Less powerful AI than 6sense
  • Top integration: Salesforce, HubSpot, Marketo

RollWorks Pros & Cons

✅ Pros

  • +More accessible pricing vs. enterprise ABM
  • +Good advertising capabilities
  • +Easy to set up
  • +Good Salesforce integration

❌ Cons

  • −Less powerful AI than 6sense
  • −Smaller data network
  • −Reporting less sophisticated

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Key Features

✓Account identification
✓Targeted advertising
✓Sales insights
✓Website intent
✓CRM integration
✓Journey tracking

Integrations

SalesforceHubSpotMarketoLinkedInGoogle Ads

Best Industries for RollWorks

SaaSAgenciesProfessional ServicesE-commerce B2B

RollWorks Pricing

Starting at: $975/moNo free planNo trial

RollWorks uses a subscription pricing model. For exact pricing based on your team size and requirements, visit the RollWorks website or contact their sales team.

Frequently Asked Questions

What is RollWorks?▼
RollWorks (part of NextRoll) is an account-based marketing platform that makes ABM accessible to B2B companies without enterprise budgets. It combines account identification, targeted advertising, and sales insights to help marketing and sales teams align around the right accounts.
How much does RollWorks cost?▼
RollWorks starts at $975/mo. Exact pricing depends on team size and features required.
What are the best RollWorks alternatives?▼
The top RollWorks alternatives are Demandbase, 6sense, Terminus. See our full alternatives guide for a detailed comparison.
Is RollWorks good for smb companies?▼
RollWorks is specifically designed for smb companies. It's best for teams focused on SMB and mid-market B2B companies and companies new to ABM. It may not be the best fit for Large enterprises needing deep intent AI.

Top RollWorks Alternatives

Demandbase

The leading ABM and B2B go-to-market platform

Demandbase is the industry-leading Account-Based Marketing platform for B2B companies. It combines account intelligence, advertising, personalization, and analytics into a unified ABM suite trusted by companies like Adobe, Salesforce, and Oracle to identify, engage, and convert high-value target accounts.

★★★★★
4.4(1,892)
Custom
Enterprise B2B marketing teamsABM programscompanies with complex buyer journeys
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6sense

Revenue AI for predictable pipeline growth

6sense is an AI-powered ABM platform that uses predictive analytics and intent data to help B2B companies identify in-market accounts before they even raise their hand. By analyzing billions of buying signals, 6sense helps marketing and sales teams prioritize the right accounts at the right time.

★★★★★
4.6(1,243)
Custom
Revenue teams wanting predictive ABMcompanies with long sales cyclesenterprise B2B with large TAMs
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Terminus

The complete ABM platform for B2B go-to-market teams

Terminus is an account-based marketing platform that helps B2B companies build pipeline through targeted advertising, website personalization, email signature marketing, and chat. As part of the DemandScience portfolio, Terminus focuses on making ABM accessible to mid-market companies.

★★★★★
4.2(892)
Custom
Mid-market B2B marketing teamscompanies wanting multi-channel ABMemail signature marketing
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