Head-to-Head

Apollo.io vs Clay

Which is right for your team in 2025?

Apollo.io

All-in-one sales intelligence and engagement platform

★★★★★

4.6(6,842)

Starting price: $49/mo

Free plan: ✅ Yes

Best for: SDR teams

Company size: all

Full Apollo.io review →

Clay

AI-powered data enrichment and automated outreach

★★★★★

4.8(1,243)

Starting price: $149/mo

Free plan: ❌ No

Best for: Growth engineers

Company size: startup

Full Clay review →

🏆 Our Verdict

Apollo.io is the better choice if you need SDR teams or outbound-led growth — especially for all companies.

Clay wins when your priority is Growth engineers or RevOps teams — and is better suited for startup teams.

Full Feature Comparison

Feature	Apollo.io	Clay
Rating	★★★★★ 4.6	★★★★★ 4.8
Starting Price	$49/mo	$149/mo
Free Plan	✅ Yes	❌ No
Free Trial	✅ Yes	✅ Yes
Best For	SDR teams, outbound-led growth	Growth engineers, RevOps teams
Company Size	all	startup
Top Integrations	Salesforce, HubSpot, Outreach	HubSpot, Salesforce, Slack

Apollo.io — Pros & Cons

✅ Pros

+275M+ contact database
+Built-in email sequences
+Free tier available
+Strong Chrome extension
+CRM integrations

❌ Cons

−Data accuracy varies by region
−UI can feel overwhelming
−Email deliverability requires warmup

Clay — Pros & Cons

✅ Pros

+50+ data sources in one
+AI copywriting built-in
+Highly customizable workflows
+Best waterfall enrichment on market
+Active community

❌ Cons

−Steep learning curve
−Pricing scales with credits
−Requires technical setup

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Who Should Use Apollo.io vs Clay?

Choose Apollo.io if you...

→SDR teams
→outbound-led growth
→B2B prospecting
→revenue operations

Choose Clay if you...

→Growth engineers
→RevOps teams
→AI-powered outbound
→personalized prospecting

Integration Comparison

Apollo.io Integrations

SalesforceHubSpotOutreachSalesloftSlackGmailOutlook

Clay Integrations

HubSpotSalesforceSlackAirtableNotionSmartleadInstantly

Frequently Asked Questions

What is the main difference between Apollo.io and Clay?▼

Apollo.io is best known for SDR teams and outbound-led growth, while Clay excels at Growth engineers and RevOps teams. Apollo.io suits all companies more, whereas Clay is designed for startup teams.

Is Apollo.io better than Clay?▼

It depends on your needs. Apollo.io is the better choice for SDR teams and outbound-led growth. Clay is better for Growth engineers and RevOps teams. Clay has a slightly higher average user rating (4.8/5).

Which is cheaper — Apollo.io or Clay?▼

Apollo.io starts at $49/mo with a free plan. Clay starts at $149/mo. For teams on a tight budget, Apollo.io is typically the more accessible starting point.

Do Apollo.io and Clay integrate with Salesforce?▼

Apollo.io has a native Salesforce integration. Clay also integrates natively with Salesforce.

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