Head-to-Head

Cognism vs Lusha

Which is right for your team in 2025?

Cognism

GDPR-compliant B2B sales intelligence for global teams

★★★★★

4.7(1,891)

Starting price: Custom pricing

Free plan: ❌ No

Best for: EMEA-focused sales teams

Company size: mid-market

Full Cognism review →

Lusha

Simple, accurate B2B contact data for sales teams

★★★★★

4.3(3,241)

Starting price: $36/mo

Free plan: ✅ Yes

Best for: SMB sales teams

Company size: smb

Full Lusha review →

🏆 Our Verdict

Cognism is the better choice if you need EMEA-focused sales teams or enterprise SDR teams — especially for mid-market companies.

Lusha wins when your priority is SMB sales teams or individual SDRs — and is better suited for smb teams.

Full Feature Comparison

Feature	Cognism	Lusha
Rating	★★★★★ 4.7	★★★★★ 4.3
Starting Price	Custom pricing	$36/mo
Free Plan	❌ No	✅ Yes
Free Trial	✅ Yes	❌ No
Best For	EMEA-focused sales teams, enterprise SDR teams	SMB sales teams, individual SDRs
Company Size	mid-market	smb
Top Integrations	Salesforce, HubSpot, Outreach	Salesforce, HubSpot, Pipedrive

Cognism — Pros & Cons

✅ Pros

+Best EMEA coverage
+Phone-verified mobile numbers
+Strong GDPR compliance
+Diamond data quality
+Good intent signals

❌ Cons

−Enterprise-level pricing
−US data coverage weaker than EMEA
−Annual contracts required

Lusha — Pros & Cons

✅ Pros

+Easy to use
+Free tier available
+Good Chrome extension
+Affordable pricing
+CRM integrations

❌ Cons

−Limited credits on lower tiers
−Smaller database than Apollo
−Basic sequencing

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Who Should Use Cognism vs Lusha?

Choose Cognism if you...

→EMEA-focused sales teams
→enterprise SDR teams
→GDPR-compliant prospecting

Choose Lusha if you...

→SMB sales teams
→individual SDRs
→quick contact lookup
→LinkedIn prospecting

Integration Comparison

Cognism Integrations

SalesforceHubSpotOutreachSalesloftMicrosoft Dynamics

Lusha Integrations

SalesforceHubSpotPipedriveGmailOutlook

Frequently Asked Questions

What is the main difference between Cognism and Lusha?▼

Cognism is best known for EMEA-focused sales teams and enterprise SDR teams, while Lusha excels at SMB sales teams and individual SDRs. Cognism suits mid-market companies more, whereas Lusha is designed for smb teams.

Is Cognism better than Lusha?▼

It depends on your needs. Cognism is the better choice for EMEA-focused sales teams and enterprise SDR teams. Lusha is better for SMB sales teams and individual SDRs. Cognism has a slightly higher average user rating (4.7/5).

Which is cheaper — Cognism or Lusha?▼

Cognism starts at Custom pricing. Lusha starts at $36/mo with a free plan. For teams on a tight budget, Lusha is typically the more accessible starting point.

Do Cognism and Lusha integrate with Salesforce?▼

Cognism has a native Salesforce integration. Lusha also integrates natively with Salesforce.

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