Best ABM Platforms in 2025

The leading ABM and B2B go-to-market platform

Demandbase is the industry-leading Account-Based Marketing platform for B2B companies. It combines account intelligence, advertising, personalization, and analytics into a unified ABM suite trusted by companies like Adobe, Salesforce, and Oracle to identify, engage, and convert high-value target accounts.

Revenue AI for predictable pipeline growth

6sense is an AI-powered ABM platform that uses predictive analytics and intent data to help B2B companies identify in-market accounts before they even raise their hand. By analyzing billions of buying signals, 6sense helps marketing and sales teams prioritize the right accounts at the right time.

The complete ABM platform for B2B go-to-market teams

Terminus is an account-based marketing platform that helps B2B companies build pipeline through targeted advertising, website personalization, email signature marketing, and chat. As part of the DemandScience portfolio, Terminus focuses on making ABM accessible to mid-market companies.

Account-based platform for B2B companies of all sizes

RollWorks (part of NextRoll) is an account-based marketing platform that makes ABM accessible to B2B companies without enterprise budgets. It combines account identification, targeted advertising, and sales insights to help marketing and sales teams align around the right accounts.